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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

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Even with digital images and online galleries everywhere, the most impressive way to show off your work is with a printed portfolio. A printed book shows more than your photography skills. It expresses your design abilities, your taste in materials and your high standards as an artist. If you're thinking about creating your own portfolio, here are some ideas to get you started. David Edmonson (and fur friend) browses through his 15x12 album David Edmonson (and fur friend) browses through his 15x12 album They're not like wedding and portrait albums To View More >>

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Still working on getting albums approved six, nine, twelve months down the line? This will be eating into your time and your profit. Here are some simple ways to get albums approved quickly, while adding value for your client and offering them a great experience. 1. Get in quick! There's before the shoot and there's after the shoot. Before, they're looking at your products (yeah, nice!) and photos of … other people. Afterwards they have your photos of them to fall in love with — and they will. But get in quick! — before the emotion of To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

It's that time of year again! Time to spend with family and friends, take stock of the year been, and look forward to the year ahead. With that in mind, you'll be wanting to know how to ensure your clients receive their albums by December. To keep stress levels low, we recommend sticking to the timeline outlined below. So here goes... We close at 3.30pm on Friday 22nd December 2017. We re-open at 8am Monday 8th January 2018.  We're opening earlier than usual in 2018 to allow enough time for sample orders for February trade shows. Using our free album design service?  We'll To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Pagemount vs Overlay We offer a few types of matted album — Overlay Matted, Duo and Musée —and one of the important differences between them is whether the prints are mounted Overlay or Pagemount style. So what's the difference? Overlay: Industry-wide, almost all matted albums are overlay mounted, so overlays may not be new to you. Details may vary from manufacturer to manufacturer, but the photographs are attached behind the mat, which covers and conceals the edge of the prints. You can see this clearly in the first photograph. To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment